Using Analytics to Speed Up Decision Making

Making decisions about a geographic information system (GIS) investment is a cumbersome process, regardless of industry or organization size. Whether you’re a municipality, natural resource company or GIS solutions provider, access to geospatial information within the context of your business is essential. However, building the most suitable implementation is a complex process. Throughout any geospatial development, there is also the duality between technology and data. Getting the balance between these two factors correct is powerful.

Read more

4 ways to avoid failure in web mapping

Web map applications are growing in popularity year-by-year as they have the ability to convey data in a meaningful way, and provide spatial context to data. As such, businesses and organizations have had an increasing appetite for geospatial data, and the visualization of such data in maps. However the investment in staff and software to pursue this as a medium is not to be underestimated.  If you want your organization to succeed in utilizing web mapping as an approach to communication, there are a few strategies you need to consider to ensure its success.

Read more

Does your map affect which home I buy?

Most modern real estate listing websites host a web map that allow visitors to search for a potential property in the context of its location. If you’ve ever searched for a new home yourself, it is undeniably an overwhelming task. Which is why it’s important to provide an intuitive search experience for visitors.

Do you search with the filters or the map?
Read more

5 Methods to track Return on Investment in GIS

I have had the pleasure in the last year or so to speak with many municipal GIS staff and departments. In some cities, GIS and mapping is limited, in others there are a myriad of applications to serve citizens and internal staff using GIS. GIS can be a valuable tool in sharing information with your citizens, the trick is making sure that the investment is worth it. Is the juice, worth the squeeze? How can we measure this? Here are 5 key Metrics you can use to determine if you GIS department is effectively communicating with your populace.

Read more

3 Things Car Sharing applications don’t know about their customer.

I recently attended conferences in San Diego and in Austin and primarily used car sharing type applications to zip around on scooters and hire cabs. My experience in navigating the several brands and getting around was that there is competition in this marketplace. The main interaction point to start the transaction with these services is a map on your mobile phone. To properly understand their customer the developers of these applications need to understand the user journey on their mobile maps. Maptiks can provide 3 valuable metrics to use to compete in this market

Read more

Improving your organization’s geospatial data strategy.

Faced with an increase in consumer usage of web maps by media companies, governments, and businesses, the demand for analytics for web maps is increasing dramatically. As internal stakeholders within an organization increasingly request for better insights into the millions of geospatial datapoints they are collecting, this creates a complex challenge because making the necessary changes to adapt have technological obstacles, organizational processes to work through and involve people.  

Read more

Integration with Mapbox

We are proud to announce our integration with Mapbox. Our team has been working diligently over the past few months to get our web map analytics

Maptiks and Mapbox Integration
Read more

Esri UC Scavenger hunt tip

When attending any conference, training event or workshop it’s always great to take a break and get out and enjoy the outdoors and experience the wildlife in the area. A stroll down around the local area can really refresh you. Also, there are many helpful and educational places to stop along the way.

Read more

Esri UC Scavenger Hunt tip – by the light of the Gas Lamp

Once, the hustle of the sessions and the bustle of the exhibition hall is behind us. After the evening’s wine and cheese events we are all likely to head out and explore San Diego. What better place to start than the historic Gaslamp Quarter.

Read more

Esri UC Scavenger hunt tip – Jack Dangermond doesn’t tweet. 10 days to go.

With only 10 days to go before the Esri UC and all the excitement that goes along with it, Maptiks is looking to get the folks from Esri on board. Though we came up with our fun scavenger hunt to engage with Esri Users, Esri staff shouldn’t shy away. So how can we engage Esri staff? Lets start at the top.

Read more