Using Analytics to Speed Up Decision Making

Making decisions about a geographic information system (GIS) investment is a cumbersome process, regardless of industry or organization size. Whether you’re a municipality, natural resource company or GIS solutions provider, access to geospatial information within the context of your business is essential. However, building the most suitable implementation is a complex process. Throughout any geospatial development, there is also the duality between technology and data. Getting the balance between these two factors correct is powerful.

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Test Your Web Map and Optimize

The idea of testing a web map isn’t promoted enough in the geo space. Testing is the heart of creating beautiful web map applications – where all stakeholders are able to act on data and have a better user experience.

But how do you actually run a good test on your web map application? Is it just a matter of trying a different zoom level, or color of the menu bar? It depends: Did you decide to test your hypothesis based on analytics or is it just a total guess?

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Faster Analytics and Better Heatmaps

With Maptiks, we want to empower any sized organization – big or small – to take steps to make their web map applications better. Since releasing Maptiks 2 years ago, we’ve been able to help many geospatial companies identify and provide better web mapping experiences to their users. Today we’re pleased to announce new features that will help businesses take even bigger steps when improving their web maps.

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Maptiks Now Available for Web AppBuilder for ArcGIS

TL;DR: Maptiks WAB widget here!

What is WAB?

WAB is Esri’s Web AppBuilder, a graphical tool enabling users to make map-centric apps with little or no coding. Through a browser-based builder, app authors can configure their app, from styling, to content (from ArcGIS Online), to additional pieces of functionality in the form of widgets.

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How to Add Maptiks Analytics to Esri Story Maps

What is a story map?

Essentially, a story map is a collection of maps, text, and other media content, all packaged within a single web application. Esri has provided several story map templates that you can use to get started. Just choose a template, configure it to use your ArcGIS Online maps, add your narrative text, and update any available styles to your liking. Each template has its own look and feel, and is intended to provide the final user with a specific experience.

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How Municipalities Are Using Geospatial to Keep Residents Informed

Local Governments (LGs) commonly require Geospatial Information Systems (GIS) to allow communities to release their open data, promote transparency, and organize public works projects. A cross-functional GIS initiative provides internal stakeholders with access to information, making it easier to coordinate and plan capital projects, operate parks and transportation, and manage environmental needs. Moreover, the public can search publicly available datasets including administrative boundaries, transportation projects, land use, facilities, and infrastructure data. GIS helps put context around information.

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In-depth user analytics now available on MangoMap

We are proud to be announcing our latest integration with MangoMap. At Maptiks, we believe in making analytics accessible to everyone.

That’s why we are very excited to announce that MangoMap users are now able get in-depth analytics within their MangoMap applications, without writing a single line of code.

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Comparing Metrics Across Maps

Maptiks allows organizations to track user metrics on a map by map basis. Each metric is important to understand within the context of a given map. For instance, a higher bounce rate on one map may mean an effective initial display, or an unclear UI design. It can be useful to view metrics across different contexts, or maps, to garner an understanding of how an individual map differs from others, and how context dictates those differences.

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Kailee Stewart is Our First Sales Director

We are incredibly pleased to announce that Kailee Stewart has joined the Maptiks team as our Sales Director. She’s joining us from Esri Canada, where she was an integral part in growing Esri Canada’s business in Assessment Globally project.

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