If you’ve been attempting to add analytics to your ArcGIS web map apps, than you’ve certainly gone down the road of getting Google Analytics setup, just to realize that Google Analytics doesn’t even work with most modern web map platforms.

Adding detailed analytics to your ArcGIS stack can provide useful and actionable insights to help get better conversion rates, identify user experience issues and help make better decisions.

1. Track visitor durations. Knowing how much time users are spending on your web map is a key to knowing if visitors are passive or engaged. Typically a session lasting longer than 15 seconds would be considered an engaged user and anything less is a passive visitor.

2. See if your map is being used with the bounce rate. Is there any level of interaction coming from your visitors on your ArcGIS Web Map App? Quickly find out if users are engaged with your map by referring to the bounce rate.

A visitor is considered to have bounced if your map is loaded but the visitor neither pans, zooms or clicks on anything on the application. A high bounce rate suggests that your web map is not useful in the real world.

3. Get a birds eye view of where visitors are looking. See where users are on your web map and how they are interacting with it. Track every click, pan and zoom and get details on how your users are experiencing your web map app.