Why are organizations using web map analytics?
Organizations and companies are using web map analytics to collect new datasets, and uncover useful insights, that help forecast trends, identify correlations between asynchronous organizational efforts, and understand their users’ preferences in detail.Read more
What are active users?
Analyze active web map users, in the moment. Active user metrics for web maps helps teams understand if users find value in the web map. By monitoring users who are spending time on a web map on a minute-by-minute basis, web map creators can gain insights to improve usage, utility, and profitability.Read more
Faced with an increase in consumer usage of web maps by media companies, governments, and businesses, the demand for analytics for web maps is increasing dramatically. As internal stakeholders within an organization increasingly request for better insights into the millions of geospatial datapoints they are collecting, this creates a complex challenge because making the necessary changes to adapt have technological obstacles, organizational processes to work through and involve people.
Maptiks analytics for Esri let’s you track key metrics on your users who visit your Esri map. In just a few steps, you can track user activity, map performance, and map engagement. And now, we’re making it even better. With our latest integration with Esri, you can deploy even more analytics enables maps with ArcGIS Online and Story Maps.
There are many resources available to learn Maptiks analytics, from our built-in support channel to FAQs, and we offer advice via The Spatial Community slack team. However, we’ve heard many of you would also like a resource so you can learn through web map analytics with practical experience. It can be difficult to gain practical experience since not everyone has access to a fully-implemented web map. To fix this, we’re introducing a fully functional Maptiks Analytics demo dashboard, available to everyone who signs up.
How to speed up decision making in GIS with analytics.
Making decisions about a geographic information system (GIS) investment is a cumbersome process, regardless of industry or organization size. Whether you’re a municipality, natural resource company or GIS solutions provider, access to geospatial information within the context of your business is essential. However, building the most suitable implementation is a complex process. Throughout any geospatial development, there is also the duality between technology and data. Getting the balance between these two factors correct is powerful.
The idea of testing a web map isn’t promoted enough in the geo space. Testing is the heart of creating beautiful web map applications – where all stakeholders are able to act on data and have a better user experience.
But how do you actually run a good test on your web map application? Is it just a matter of trying a different zoom level, or color of the menu bar? It depends: Did you decide to test your hypothesis based on analytics or is it just a total guess?
With Maptiks, we want to empower any sized organization – big or small – to take steps to make their web map applications better. Since releasing Maptiks 2 years ago, we’ve been able to help many geospatial companies identify and provide better web mapping experiences to their users. Today we’re pleased to announce new features that will help businesses take even bigger steps when improving their web maps.