With your clear call to action in mind and your data in hand, it’s time to start building.
Include layers, but not too many
Layers are a great way to display information on your map. But to increase engagement, try to display only a few essential layers at first and let viewers toggle layers for more information.
Let’s face it – a lot of maps provide some interesting information, but the primary purpose of building a map is to have a user take action. You’re building your map with a strategic purpose in mind, whether it be for business reasons or better user engagement, you’re trying to achieve a specific goal.
Are you looking to improve your web map conversions? Before you get started you’ll want to make sure you’re signed up to a user tracking tool and A/B testing solution. This will help you figure out what metrics you should be focusing on and will provide a big lift in design strategy when you’re testing and strategizing based on data.
Redesigning web maps takes up a lot of resources, time and can often leave web map builders feeling secluded as they work a project that many people can have an opinion on, but aren’t able to execute on. When done correctly, these projects can have major benefits to your company and the team, but there are always challenges that get in the way of successfully completing the initiative.
1. Is Your Web Map Easy to Navigate?
Users need direction, and poor web map navigation frustrates them. The key is to keep your map designs simple and intuitive. Eliminating confusing labels, and icons.
Most users simply skim your web map and decide within the first 5 seconds whether or not it’s useful to them. To ensure minimal distractions, create a clear call to action and avoid invasive colors or confusing basemaps.
If you have a web map, the utility of it is bound to attract an audience. However, your ability to retain and convert that audience into actual sign ups or users depends on how well you use and optimize for the right metrics.
There are a lot of different ways to increase retention and conversions, but before you focus on optimization, you have to figure out what metrics you should be improving first.
We all think we make great maps, but we don’t actually know if our maps are actually good. The only way we can answer this question is with data. Today you can use Google Analytics to at least understand if there’s traffic coming to your map. But at Maptiks, we’ve seen that analytics are the baseline of any web oriented design process. So in reality, capturing user activities makes a lot of sense.