Do you remember back in the good old days of early web development? We had neat things like marquees and “under construction” pages with real, moving construction worker gifs. Those things were flashy, maybe even cool? Only truly talented web designers could make these effects happen. Because, surely the more animation and movement a page had, the better it was. I mean that’s obvious, no? As a developer, I was motivated to show off my deep understanding of the blink tag.
Your map is the key to a treasure chest of hidden consumer insights.
Perhaps you don’t feel you have “consumers”? But knowing how people interact with your map tells us a great deal about the experience they are having and how they see your map experience. For the sake of this article, lets call these people ‘consumers’; they are consuming your map, and their behaviour patterns are gems of insight waiting to be polished.
Map tiles are the little square images which our web maps assemble into useful interactive maps. OpenStreet map describes tiles like this. In essence they are commonly used to serve up imagery or pre-rendered cartographic datasets inside a web mapping environment. Map tiles are also a very useful alternative to using vector data, when the amount of data becomes too dense. Map tiles are a base technology of modern web maps.
What do people actually do on your map?
It is likely you have a pretty solid idea of what you would like your users to be doing on your map. It is likely you want those users to investigate the subject matter layers you are presenting and marvel at the new information they have discovered from your work of cartographic web excellence.
Is your map converting?
Analytics are a great tool for monitoring and reporting on website traffic and user interactions. It is reasonablely expected that, as a web developer I will use analytics to better understand my users and deliver them with incrementally improving services and experiences.