The Analytics of Where

Which parts of your map are the most engaging? Tracking the user experience on your map is insightful. Optimize the zoom levels and the initial location to achieve your goals. When we convey complicated data on engaging maps we also discover insights from user engagement we may not have expected. Design and analyze your web maps using the activities tab of Maptiks.

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What makes great web map traffic?

Is your web map meeting your goals or objectives? Perhaps the purpose of the map is simply to convey one location, if so, then a simple load of the map is the desired outcome, a bounce. Longer sessions or more activity/session indicates that the map is not conveying the information properly. Check on your session analytics in the loads tab of Maptiks to be certain you have been successful.

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Layer Performance & Relevance

Telling a compelling and engaging story with a map is no simple task. Layers of data presented in context provide valuable insights. With all this data its vital to load the most relevant quickly and efficiently.

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When you don’t have Maptiks

Building web maps is an endeavour in the visual arts combined with the science of data. Insight gathered by layering geographic data then visualizing it is powerful. Ensuring that these works of art and mountains of data are engaging to the target audience and that they perform well when they are needed most is vital, I am sure you agree. When you don’t have analytics how can we do this? You can guess, you can assume, and you can hope no one asks.

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Even More ArcGIS Online Analytics

Maptiks analytics for Esri let’s you track key metrics on your users who visit your Esri map. In just a few steps, you can track user activity, map performance, and map engagement. And now, we’re making it even better.  With our latest integration with Esri, you can deploy even more analytics enables maps with ArcGIS Online and Story Maps.

We currently integrate with ArcGIS Online, Story Maps and Web App Builder Developer edition, as well as ArcGIS API for Javascript. And since we are continuously improving our feature set with Esri, we’ve added three new ArcGIS Online templates. Read more

Introducing the Demo Dashboard

There are many resources available to learn Maptiks analytics, from our built-in support channel to FAQs, and we offer advice via The Spatial Community slack team. However, we’ve heard many of you would also like a resource so you can learn through web map analytics with practical experience. It can be difficult to gain practical experience since not everyone has access to a fully-implemented web map. To fix this, we’re introducing a fully functional Maptiks Analytics demo dashboard, available to everyone who signs up.

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Using Analytics to Speed Up Decision Making

Making decisions about a geographic information system (GIS) investment is a cumbersome process, regardless of industry or organization size. Whether you’re a municipality, natural resource company or GIS solutions provider, access to geospatial information within the context of your business is essential. However, building the most suitable implementation is a complex process. Throughout any geospatial development, there is also the duality between technology and data. Getting the balance between these two factors correct is powerful.

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Test Your Web Map and Optimize

The idea of testing a web map isn’t promoted enough in the geo space. Testing is the heart of creating beautiful web map applications – where all stakeholders are able to act on data and have a better user experience.

But how do you actually run a good test on your web map application? Is it just a matter of trying a different zoom level, or color of the menu bar? It depends: Did you decide to test your hypothesis based on analytics or is it just a total guess?

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Faster Analytics and Better Heatmaps

With Maptiks, we want to empower any sized organization – big or small – to take steps to make their web map applications better. Since releasing Maptiks 2 years ago, we’ve been able to help many geospatial companies identify and provide better web mapping experiences to their users. Today we’re pleased to announce new features that will help businesses take even bigger steps when improving their web maps.

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