What is a story map?
Essentially, a story map is a collection of maps, text, and other media content, all packaged within a single web application. Esri has provided several story map templates that you can use to get started. Just choose a template, configure it to use your ArcGIS Online maps, add your narrative text, and update any available styles to your liking. Each template has its own look and feel, and is intended to provide the final user with a specific experience.
Local Governments (LGs) commonly require Geospatial Information Systems (GIS) to allow communities to release their open data, promote transparency, and organize public works projects. A cross-functional GIS initiative provides internal stakeholders with access to information, making it easier to coordinate and plan capital projects, operate parks and transportation, and manage environmental needs. Moreover, the public can search publicly available datasets including administrative boundaries, transportation projects, land use, facilities, and infrastructure data. GIS helps put context around information.
Maptiks allows organizations to track user metrics on a map by map basis. Each metric is important to understand within the context of a given map. For instance, a higher bounce rate on one map may mean an effective initial display, or an unclear UI design. It can be useful to view metrics across different contexts, or maps, to garner an understanding of how an individual map differs from others, and how context dictates those differences.
Most local governments have difficulty keeping their residents informed about what is happening in their city. Keeping residents up to date on things like road construction, public work projects, infrastructure upgrades, road closures, daily snow removal prioritization and waste management schedules can be an administrative nightmare.
If you have a web map, the utility of it is bound to attract an audience. However, your ability to retain and convert that audience into actual sign ups or users depends on how well you use and optimize for the right metrics.
There are a lot of different ways to increase retention and conversions, but before you focus on optimization, you have to figure out what metrics you should be improving first.
We all think we make great maps, but we don’t actually know if our maps are actually good. The only way we can answer this question is with data. Today you can use Google Analytics to at least understand if there’s traffic coming to your map. But at Maptiks, we’ve seen that analytics are the baseline of any web oriented design process. So in reality, capturing user activities makes a lot of sense.
It’s rare to find large companies helping out the little guys. That’s why it’s nice when big companies lend a helping hand to smaller businesses such as ourselves. It’s a real testament to the executive team understanding that part of the process of building a business is sharing information, resources, customers and of course ideas with others. The more you help, the more you get out of the ecosystem.
Analytics is essential for any website or app. It helps you identify how users are reaching you and highlights ways on how to reach your audience to increase traffic.
Today, the standard for analytics is still Google Analytics, which allows anyone to access general statistics and reports. It includes all of the basics including how many visitors you’re reaching, and lets you refine your information based on date ranges.