Wikipedia will tell you that Bounce Rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site.
A web map’s bounce rate is a measure of how many times a map is loaded, but never touched. Typically you want your maps to encourage some kind of interaction – a pan, a zoom, a click. Occasionally, you might build a web map which is purely static, but for the most part an interaction with the map is expected.
For maps where we want interaction, your bounce rate tells you the value of your investment in your web map by providing a clear metric of usage.
That’s a scary thought. What if all that effort in developing what you thought was an awesome mapping experience ends up being wasted because no one understands your maps UI?
That’s why it’s important to review your maps bounce rates to first identify if there’s any interest in your web map. If there’s interest, then it’s time to optimize the experience for your targeted user.
Many times, your users aren’t exactly who you thought they’d be and with web maps becoming less and less platform dependent, ensuring your map is functional on mobile as it is on desktop is an important user experience. Ensure you aren’t losing your users on mobile, by tracking bounce rates by device.
These are hard but important problems to solve. Problems we haven’t really considered before in the web mapping community. Now it’s easier than ever to design data driven maps by tracking the user interaction and identifying blockages in the user experience.
If you want to learn more on how to setup analytics for your web map, book a demo with us.