Only one week to go until we will all be broadening our horizons at the Esri UC in San Diego. Since becoming part of the Maptiks team later last year I had the pleasure of meeting some of the team from GeoJobe at the Esri Partner Conference. These are the excellent people behind the very useful Admin tools product among other services.
However, I didn’t have the pleasure of meeting Neill Jobe Founder and CEO. I think I’ll have to use that twitter program again. Hope to see you there Neill.
After hearing tale of many trips to the Esri UC in the past, I heard about the naval ships docked there. I don’t consider myself a history buff, however I have always been fascinated by the gigantic ships of the World War II. When I heard about the ships in San Diego I was really excited. The U.S. Navy has been at the forefront of many conflicts and has many heroes.
This honored veteran served in not one, but two world wars and was a 3 star general. I am looking forward to checking out the carrier when I take a break from this whole scavenger hunt thing.
Which parts of your map are the most engaging? Tracking the user experience on your map is insightful. Optimize the zoom levels and the initial location to achieve your goals. When we convey complicated data on engaging maps we also discover insights from user engagement we may not have expected. Design and analyze your web maps using the activities tab of Maptiks.Read more
Is your web map meeting your goals or objectives? Perhaps the purpose of the map is simply to convey one location, if so, then a simple load of the map is the desired outcome, a bounce. Longer sessions or more activity/session indicates that the map is not conveying the information properly. Check on your session analytics in the loads tab of Maptiks to be certain you have been successful.Read more
Building web maps is an endeavour in the visual arts combined with the science of data. Insight gathered by layering geographic data then visualizing it is powerful. Ensuring that these works of art and mountains of data are engaging to the target audience and that they perform well when they are needed most is vital, I am sure you agree. When you don’t have analytics how can we do this? You can guess, you can assume, and you can hope no one asks.
Maptiks analytics for Esri let’s you track key metrics on your users who visit your Esri map. In just a few steps, you can track user activity, map performance, and map engagement. And now, we’re making it even better. With our latest integration with Esri, you can deploy even more analytics enables maps with ArcGIS Online and Story Maps.
There are many resources available to learn Maptiks analytics, from our built-in support channel to FAQs, and we offer advice via The Spatial Community slack team. However, we’ve heard many of you would also like a resource so you can learn through web map analytics with practical experience. It can be difficult to gain practical experience since not everyone has access to a fully-implemented web map. To fix this, we’re introducing a fully functional Maptiks Analytics demo dashboard, available to everyone who signs up.
Making decisions about a geographic information system (GIS) investment is a cumbersome process, regardless of industry or organization size. Whether you’re a municipality, natural resource company or GIS solutions provider, access to geospatial information within the context of your business is essential. However, building the most suitable implementation is a complex process. Throughout any geospatial development, there is also the duality between technology and data. Getting the balance between these two factors correct is powerful.