Building web maps is an endeavour in the visual arts combined with the science of data. Insight gathered by layering geographic data then visualizing it is powerful. Ensuring that these works of art and mountains of data are engaging to the target audience and that they perform well when they are needed most is vital, I am sure you agree. When you don’t have analytics how can we do this? You can guess, you can assume, and you can hope no one asks.
Maptiks analytics for Esri let’s you track key metrics on your users who visit your Esri map. In just a few steps, you can track user activity, map performance, and map engagement. And now, we’re making it even better. With our latest integration with Esri, you can deploy even more analytics enables maps with ArcGIS Online and Story Maps.
There are many resources available to learn Maptiks analytics, from our built-in support channel to FAQs, and we offer advice via The Spatial Community slack team. However, we’ve heard many of you would also like a resource so you can learn through web map analytics with practical experience. It can be difficult to gain practical experience since not everyone has access to a fully-implemented web map. To fix this, we’re introducing a fully functional Maptiks Analytics demo dashboard, available to everyone who signs up.
Making decisions about a geographic information system (GIS) investment is a cumbersome process, regardless of industry or organization size. Whether you’re a municipality, natural resource company or GIS solutions provider, access to geospatial information within the context of your business is essential. However, building the most suitable implementation is a complex process. Throughout any geospatial development, there is also the duality between technology and data. Getting the balance between these two factors correct is powerful.
The idea of testing a web map isn’t promoted enough in the geo space. Testing is the heart of creating beautiful web map applications – where all stakeholders are able to act on data and have a better user experience.
But how do you actually run a good test on your web map application? Is it just a matter of trying a different zoom level, or color of the menu bar? It depends: Did you decide to test your hypothesis based on analytics or is it just a total guess?
With Maptiks, we want to empower any sized organization – big or small – to take steps to make their web map applications better. Since releasing Maptiks 2 years ago, we’ve been able to help many geospatial companies identify and provide better web mapping experiences to their users. Today we’re pleased to announce new features that will help businesses take even bigger steps when improving their web maps.
TL;DR: Maptiks WAB widget here!
What is WAB?
WAB is Esri’s Web AppBuilder, a graphical tool enabling users to make map-centric apps with little or no coding. Through a browser-based builder, app authors can configure their app, from styling, to content (from ArcGIS Online), to additional pieces of functionality in the form of widgets.
What is a story map?
Essentially, a story map is a collection of maps, text, and other media content, all packaged within a single web application. Esri has provided several story map templates that you can use to get started. Just choose a template, configure it to use your ArcGIS Online maps, add your narrative text, and update any available styles to your liking. Each template has its own look and feel, and is intended to provide the final user with a specific experience.
Local Governments (LGs) commonly require Geospatial Information Systems (GIS) to allow communities to release their open data, promote transparency, and organize public works projects. A cross-functional GIS initiative provides internal stakeholders with access to information, making it easier to coordinate and plan capital projects, operate parks and transportation, and manage environmental needs. Moreover, the public can search publicly available datasets including administrative boundaries, transportation projects, land use, facilities, and infrastructure data. GIS helps put context around information.