Comparing Metrics Across Maps

Maptiks allows organizations to track user metrics on a map by map basis. Each metric is important to understand within the context of a given map. For instance, a higher bounce rate on one map may mean an effective initial display, or an unclear UI design. It can be useful to view metrics across different contexts, or maps, to garner an understanding of how an individual map differs from others, and how context dictates those differences.

Read more

Kailee Stewart is Our First Sales Director

We are incredibly pleased to announce that Kailee Stewart has joined the Maptiks team as our Sales Director. She’s joining us from Esri Canada, where she was an integral part in growing Esri Canada’s business in Assessment Globally project.

Read more

The good, the bad and what to avoid with local government maps

Most local governments have difficulty keeping their residents informed about what is happening in their city. Keeping residents up to date on things like road construction, public work projects, infrastructure upgrades, road closures, daily snow removal prioritization and waste management schedules can be an administrative nightmare.

Read more

How to structure your web map to maximize conversions – Building & Conversion Phase

Building Phase

With your clear call to action in mind and your data in hand, it’s time to start building.

Include layers, but not too many
Layers are a great way to display information on your map. But to increase engagement, try to display only a few essential layers at first and let viewers toggle layers for more information.

Read more

How to structure your web map to maximize conversions – Planning Phase

Let’s face it – a lot of maps provide some interesting information, but the primary purpose of building a map is to have a user take action. You’re building your map with a strategic purpose in mind, whether it be for business reasons or better user engagement, you’re trying to achieve a specific goal.

Read more

A Few Reasons To Add Maptiks to Your ArcGIS Stack

If you’ve been attempting to add analytics to your ArcGIS web map apps, than you’ve certainly gone down the road of getting Google Analytics setup, just to realize that Google Analytics doesn’t even work with most modern web map platforms.

Read more

14 Conversion Tips to Build Better Maps

Are you looking to improve your web map conversions? Before you get started you’ll want to make sure you’re signed up to a user tracking tool and A/B testing solution. This will help you figure out what metrics you should be focusing on and will provide a big lift in design strategy when you’re testing and strategizing based on data.

Read more

Redesigning your Web Map with Confidence

Redesigning web maps takes up a lot of resources, time and can often leave web map builders feeling secluded as they work a project that many people can have an opinion on, but aren’t able to execute on. When done correctly, these projects can have major benefits to your company and the team, but there are always challenges that get in the way of successfully completing the initiative.

Read more

5 Insightful Questions to Boost Web Map Engagement

1. Is Your Web Map Easy to Navigate?

Users need direction, and poor web map navigation frustrates them. The key is to keep your map designs simple and intuitive. Eliminating confusing labels, and icons.

Most users simply skim your web map and decide within the first 5 seconds whether or not it’s useful to them. To ensure minimal distractions, create a clear call to action and avoid invasive colors or confusing basemaps.

Read more