Maptiks allows organizations to track user metrics on a map by map basis. Each metric is important to understand within the context of a given map. For instance, a higher bounce rate on one map may mean an effective initial display, or an unclear UI design. It can be useful to view metrics across different contexts, or maps, to garner an understanding of how an individual map differs from others, and how context dictates those differences.
Most local governments have difficulty keeping their residents informed about what is happening in their city. Keeping residents up to date on things like road construction, public work projects, infrastructure upgrades, road closures, daily snow removal prioritization and waste management schedules can be an administrative nightmare.
With your clear call to action in mind and your data in hand, it’s time to start building.
Include layers, but not too many
Layers are a great way to display information on your map. But to increase engagement, try to display only a few essential layers at first and let viewers toggle layers for more information.
Let’s face it – a lot of maps provide some interesting information, but the primary purpose of building a map is to have a user take action. You’re building your map with a strategic purpose in mind, whether it be for business reasons or better user engagement, you’re trying to achieve a specific goal.
Are you looking to improve your web map conversions? Before you get started you’ll want to make sure you’re signed up to a user tracking tool and A/B testing solution. This will help you figure out what metrics you should be focusing on and will provide a big lift in design strategy when you’re testing and strategizing based on data.
Redesigning web maps takes up a lot of resources, time and can often leave web map builders feeling secluded as they work a project that many people can have an opinion on, but aren’t able to execute on. When done correctly, these projects can have major benefits to your company and the team, but there are always challenges that get in the way of successfully completing the initiative.
1. Is Your Web Map Easy to Navigate?
Users need direction, and poor web map navigation frustrates them. The key is to keep your map designs simple and intuitive. Eliminating confusing labels, and icons.
Most users simply skim your web map and decide within the first 5 seconds whether or not it’s useful to them. To ensure minimal distractions, create a clear call to action and avoid invasive colors or confusing basemaps.