How to Add Maptiks Analytics to Esri Story Maps

What is a story map?

Essentially, a story map is a collection of maps, text, and other media content, all packaged within a single web application. Esri has provided several story map templates that you can use to get started. Just choose a template, configure it to use your ArcGIS Online maps, add your narrative text, and update any available styles to your liking. Each template has its own look and feel, and is intended to provide the final user with a specific experience.

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How Municipalities Are Using Geospatial to Keep Residents Informed

Local Governments (LGs) commonly require Geospatial Information Systems (GIS) to allow communities to release their open data, promote transparency, and organize public works projects. A cross-functional GIS initiative provides internal stakeholders with access to information, making it easier to coordinate and plan capital projects, operate parks and transportation, and manage environmental needs. Moreover, the public can search publicly available datasets including administrative boundaries, transportation projects, land use, facilities, and infrastructure data. GIS helps put context around information.

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In-depth user analytics now available on MangoMap

We are proud to be announcing our latest integration with MangoMap. At Maptiks, we believe in making analytics accessible to everyone.

That’s why we are very excited to announce that MangoMap users are now able get in-depth analytics within their MangoMap applications, without writing a single line of code.

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Comparing Metrics Across Maps

Maptiks allows organizations to track user metrics on a map by map basis. Each metric is important to understand within the context of a given map. For instance, a higher bounce rate on one map may mean an effective initial display, or an unclear UI design. It can be useful to view metrics across different contexts, or maps, to garner an understanding of how an individual map differs from others, and how context dictates those differences.

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Kailee Stewart is Our First Sales Director

We are incredibly pleased to announce that Kailee Stewart has joined the Maptiks team as our Sales Director. She’s joining us from Esri Canada, where she was an integral part in growing Esri Canada’s business in Assessment Globally project.

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The good, the bad and what to avoid with local government maps

Most local governments have difficulty keeping their residents informed about what is happening in their city. Keeping residents up to date on things like road construction, public work projects, infrastructure upgrades, road closures, daily snow removal prioritization and waste management schedules can be an administrative nightmare.

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How to structure your web map to maximize conversions – Building & Conversion Phase

Building Phase

With your clear call to action in mind and your data in hand, it’s time to start building.

Include layers, but not too many
Layers are a great way to display information on your map. But to increase engagement, try to display only a few essential layers at first and let viewers toggle layers for more information.

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How to structure your web map to maximize conversions – Planning Phase

Let’s face it – a lot of maps provide some interesting information, but the primary purpose of building a map is to have a user take action. You’re building your map with a strategic purpose in mind, whether it be for business reasons or better user engagement, you’re trying to achieve a specific goal.

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A Few Reasons To Add Maptiks to Your ArcGIS Stack

If you’ve been attempting to add analytics to your ArcGIS web map apps, than you’ve certainly gone down the road of getting Google Analytics setup, just to realize that Google Analytics doesn’t even work with most modern web map platforms.

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