1. Is Your Web Map Easy to Navigate?
Users need direction, and poor web map navigation frustrates them. The key is to keep your map designs simple and intuitive. Eliminating confusing labels, and icons.
Most users simply skim your web map and decide within the first 5 seconds whether or not it’s useful to them. To ensure minimal distractions, create a clear call to action and avoid invasive colors or confusing basemaps.
If you have a web map, the utility of it is bound to attract an audience. However, your ability to retain and convert that audience into actual sign ups or users depends on how well you use and optimize for the right metrics.
There are a lot of different ways to increase retention and conversions, but before you focus on optimization, you have to figure out what metrics you should be improving first.
We all think we make great maps, but we don’t actually know if our maps are actually good. The only way we can answer this question is with data. Today you can use Google Analytics to at least understand if there’s traffic coming to your map. But at Maptiks, we’ve seen that analytics are the baseline of any web oriented design process. So in reality, capturing user activities makes a lot of sense.
It’s rare to find large companies helping out the little guys. That’s why it’s nice when big companies lend a helping hand to smaller businesses such as ourselves. It’s a real testament to the executive team understanding that part of the process of building a business is sharing information, resources, customers and of course ideas with others. The more you help, the more you get out of the ecosystem.
Analytics is essential for any website or app. It helps you identify how users are reaching you and highlights ways on how to reach your audience to increase traffic.
Today, the standard for analytics is still Google Analytics, which allows anyone to access general statistics and reports. It includes all of the basics including how many visitors you’re reaching, and lets you refine your information based on date ranges.
We heart open source software. Our parent company, SparkGeo has been building web maps for half a decade now, mostly with open source technologies. And our first few integrations with Maptiks only supported open source web map platforms like LeafletJS and OpenLayers.
Enrich Your ArcGIS Maps with Maptiks
Maptiks is announcing their web map analytics integration with Esri’s ArcGIS platform. It is now possible to receive analytics surrounding your web mapping application usage. The innovative map analytics solution is available on ArcGIS Marketplace. ArcGIS Marketplace is a destination that enables ArcGIS users to search, discover, and get apps and content from qualified providers.